SELFRIDGES CELEBRATES
Client:
Selfridges
Project type: Window Display
Photos: Andrew Meredith
I designed 3 window displays for the Selfridges Celebrates
season, a high energy 2D takeover of Selfridges physical and digital spaces.
Selfridges Celebrates is a playful take on how to plan for moments that call
for joyful celebration, brought to life by mood-lifting illustrations and
installations. Each window is inspired by the theme of an existing store
within Selfridges.
Psychic Sisters
The illustration is vibrant and intricate, inspired by the mystical and spiritual themes of the Psychic Sisters store. Framed by ornate arches resembling a sacred space, the artwork creates a psychedelic, otherworldly feel. Each arch holds a tarot card, highlighting tarot reading as a key service. The foreground is filled with floral and geometric patterns intertwined with birds, butterflies, and vines, symbolising growth, transformation, and the interconnectedness of life, evoking the mysticism and wonder of the Psychic Sisters' services.
The illustration is vibrant and intricate, inspired by the mystical and spiritual themes of the Psychic Sisters store. Framed by ornate arches resembling a sacred space, the artwork creates a psychedelic, otherworldly feel. Each arch holds a tarot card, highlighting tarot reading as a key service. The foreground is filled with floral and geometric patterns intertwined with birds, butterflies, and vines, symbolising growth, transformation, and the interconnectedness of life, evoking the mysticism and wonder of the Psychic Sisters' services.
Brasserie of Light
Inspired by the Damien Hirst crystal Pegasus in the restaurant, my intention was that the outline of the Pegasus placed in the foreground would act as a window into an inviting restaurant scene behind. The illustration is heavily embellished with patterns seen throughout the actual restaurant in a sectioned display of varying perspective.
Inspired by the Damien Hirst crystal Pegasus in the restaurant, my intention was that the outline of the Pegasus placed in the foreground would act as a window into an inviting restaurant scene behind. The illustration is heavily embellished with patterns seen throughout the actual restaurant in a sectioned display of varying perspective.
The Wedding Suite
The key imagery includes an altar centred between adorned shelving found in the store. A chandelier also hangs in the foreground above arranged wedding flowers. Vital to this illustration was the draped curtains being lifted, symbolic of new beginnings and the spectacle of the special day which the brand is centred around.
The key imagery includes an altar centred between adorned shelving found in the store. A chandelier also hangs in the foreground above arranged wedding flowers. Vital to this illustration was the draped curtains being lifted, symbolic of new beginnings and the spectacle of the special day which the brand is centred around.
