Selfridges Celebrates
I was commissioned by Selfridges to create three window displays for their London store as part of the Selfridges Celebrates season, transforming three of their in-store destinations into large-scale illustrated installations.
Territory: United Kingdom
Year: 2023
Photos: Andrew Meredith
Drawing from the mystical world of Psychic Sisters, I created an ornate, otherworldly setting that expands on the visual language of tarot and the brand’s spiritual focus.
Taking inspiration from Damien Hirst’s crystal Pegasus inside the restaurant, I used its silhouette as a window into the world of Brasserie of Light.
For The Wedding Suite, I wanted to capture the anticipation and theatre surrounding a wedding, drawing from the idea of curtains lifting to reveal what lies beyond.