Created for Porsche’s global No Small Dreams campaign, I developed a series of illustrations exploring the heritage and evolution of the 911, Macan and Taycan. The project was approached as an artistic interpretation of the campaign rather than traditional advertising, giving me the freedom to explore each model through its own story and references.
The illustrations were featured in Issue 4 of Marvin magazine as the back cover and an exclusive double-sided poster.
Project Type: Campaign
Territory: Worldwide
Year: 2022
Porsche 911
Featuring the classic 911 G-Series and contemporary 911 Carrera, this piece looks at the evolution of one of Porsche’s most recognisable models, placing its past and present within the same surreal landscape.
Porsche Macan
The concept takes its starting point from Macan, the Javanese word for tiger, bringing the car and its namesake together within a layered landscape.
Porsche Taycan
For the Taycan, I looked back to the Lohner–Porsche Electromobile developed by Ferdinand Porsche, connecting one of Porsche’s earliest electric innovations with its first production all-electric sports car. The two illustrations explore these different points in the brand’s history through surreal interpretations of old and new.