Lush


Embers of Joy

Lush commissioned me to design a Diwali Knot Wrap, which was also adopted across their wrapping paper, marketing and promotional materials. Diwali derives its name from the row of clay lamps that adorn Indian households, symbolising the inner light guarding against spiritual darkness. I wanted to depict a scene of such illuminated homes, complemented by vivid illustrations that reflects the festival's significance. These visuals feature elements like rangoli, fireworks, and culturally iconic symbols such as the lotus flower.

Project Type: Packaging
Territory: Worldwide
Year: 2024