Created for Shanghai Xintiandi’s 2026 Lunar New Year campaign, this visual series explores the meeting point between Eastern and Western mythology. Reflecting Xintiandi itself, where traditional Shikumen architecture sits alongside contemporary culture and international influences.
Inspired by Pegasus, the winged horse represents renewal, movement and hope. Traditional Chinese kites were woven into the horse as symbols of celebration and blessing, bringing together different visual languages that share similar spiritual meanings.
Project Type: Campaign
Territory: China
Year: 2026
Created for Wellous’ Lunar New Year gift box set for their Tigrox Tiger Milk Mushroom products, this illustration centres around the Chinese character 樂 (joy), reimagined as a landscape shaped by ideas of health, care and togetherness.
Inspired by Baijia Cloth (百家布), the character is formed through patchwork-like shapes that reflect wellness as something nurtured over time, layered through daily care, connection and shared support.
Tiger Milk mushrooms are woven throughout the composition as both a visual reference to the product itself and a symbol of nourishment and vitality, while horses move through the landscape to represent the Year of the Horse and the shared journey of growth, strength and renewal.
Project Type: Packaging
Territory: Malaysia
Year: 2026