Created for Shanghai Xintiandi’s 2026 Lunar New Year campaign, this visual series reflects the district’s mix of historic and contemporary influences. Drawing from the winged horse and traditional Chinese kite-making, the concept brings these references together for the Year of the Horse.
Project Type: Campaign
Territory: China
Year: 2026
Created for Wellous’ Lunar New Year gift box, this illustration centres around the Chinese character 樂 (joy), reimagined as part of a landscape.
Inspired by Baijia Cloth, the composition brings together patchwork forms, Tiger Milk mushrooms and horses for the Year of the Horse, combining traditional references with elements drawn from the product itself.
Project Type: Packaging
Territory: Malaysia
Year: 2026